Browsing All posts tagged under »marketing«

Video reporting an orienteering event

May 11, 2010

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The following are my thoughts on a skeleton for constructing an interesting report on a major orienteering event. A similar conceptual framework could be used for a written report, but I’m focusing on a video report as might be uploaded to YouTube. Thanks to Rob Fell and Rob Preston for their input. Bare these concepts […]

What’s in a name? – marketing a university course

December 15, 2009

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One of the discussions we have within our group at the moment is what should we name one of our courses. Historically it has been named Bachelor of Coaching Science, but the recent suggestion has been to rename it to Bachelor of Sport and Exercise Science (I will refer to that generally as ESS). Importantly, […]